Okay, so I was really curious about this whole “NIL” thing in college sports, especially after hearing about Georgia Amoore. I mean, how much is a star athlete like her actually worth? So, I decided to do some digging myself and figure it out.

First, I jumped onto Google. Just started searching for “Georgia Amoore NIL deals” and things like that. It was a bit overwhelming at first, with tons of articles and websites popping up. I spent a good hour just clicking around, trying to get a feel for the landscape.
Then, I started to focus on specific websites. It was a mess of information, a few saying one thing and others saying another. It was giving me a headach!
I tried a different approach. I looked for interviews or press releases where maybe Georgia herself, or her agent, talked about specific deals. This was a bit harder, like finding a needle in a haystack, but I figured it would be more reliable than random websites.
Honestly, it got pretty frustrating. There was no single, clear number. It was all estimates and ranges. Some said this figure, others said that. I thought “Is it this hard to find such public information?”
I realized I needed to change my strategy again. Instead of looking for a specific number, I started focusing on the types of deals she had. Was it mostly local businesses? National brands? What kind of products or services was she endorsing?

After many attempts, the end conclusion was that it was not a easy task.
So, even after all this digging, I still don’t have a concrete “NIL worth” for Georgia Amoore. But I did learn a lot about how complicated the whole NIL thing is! It’s not as simple as just slapping a number on an athlete. It’s a whole mix of different deals, endorsements, and market values. I thought this was going to be easier, it turned out to be much harder.