Alright, let’s dive into this whole “paulo costa curse” thing. I know, I know, sounds like some voodoo nonsense, but trust me, there’s a method to my madness. I saw a tweet about it and I knew I had to try it out.

Phase One: The Investigation Begins
- First, I started digging. I mean, really digging. I hit up the usual spots: Twitter, Reddit, even some of those weird MMA forums. I was trying to figure out what exactly people meant by “the Paulo Costa curse.” The general consensus seemed to be that if you publicly support Paulo Costa, things go south real quick. Like, career-ending, relationship-imploding south.
Phase Two: Gotta Pick a Target
Okay, so I knew the idea. Next, I had to pick someone to “curse.” I didn’t want to actually ruin anyone’s life, obviously. So, I went with a fictional character from a show I’m writing. Figured, hey, if things go wrong, at least it’s all contained within the narrative.
Phase Three: Spread the Love (Costa Style)
This is where it gets goofy.

- I photoshopped my character’s face onto a picture of Paulo Costa.
- I started posting about how much my character “loves” Paulo Costa, how he’s his “idol,” how he’s gonna “dominate” his next fight (even though my character is a software developer).
- I went all in, even using hashtags like #Borrachinha and #SecretJuice. I really committed to the bit.
Phase Four: Watching and Waiting (and maybe panicking a little)
Okay, so here’s where things got… interesting. Within the next few in-universe chapters, everything started falling apart for my character. His code started crashing, his girlfriend dumped him, he lost his job, his apartment flooded, his car got towed. I was kinda shocked! I mean, I was writing it, but the timing was almost too perfect!
Phase Five: Reflection and Realization (and relief)
So, did the “Paulo Costa curse” actually work? Probably not. I mean, I’m writing a fictional story, and I decided to introduce conflict. But, it was damn funny seeing how quickly things went downhill once I started meme-ing my character’s supposed love for Borrachinha. It made for some great story beats, and honestly, it was a fun experiment in chaos and absurdity.
Conclusion?
Look, I’m not saying Paulo Costa is actually cursing people. I’m saying it’s hilarious how quickly things can go wrong in a story (and maybe in life) when you embrace the chaos.

Would I recommend trying this on a real person? Absolutely not. Am I gonna keep using it as a plot device? You bet your sweet bippy I am!